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About Us

Cameron Cloeter, President
Cameron has more than 25 years of experience in sales and merchandising. Prior to founding Impulse Marketing Company in 2002, Cameron worked for several companies including Masterfoods USA (Director of Sales), Time Warner (Vice President of Sales & Marketing), Source Interlink (Executive Vice President - Sales and Marketing) and Viacom (Vice President of Sales). During his 25 year career, he amassed expertise in brand marketing, sales management and go to market planning/execution. Cameron leverages his knowledge and experience to help clients build in-store merchandising programs that achieve incremental/measurable results.

Mindy Asper, Vice President
Mindy's 15 years in the consumer packaged goods industry has provided her with expertise in sales information, category management, marketing, and in-store merchandising.  Mindy manages several of IMC’s manufacturer and retailer client teams creating strategies and solutions designed to deliver increased results through enhanced in-store merchandising.    Before joining IMC, Mindy held senior management positions in software and promotion/media companies and was Sr. Vice President of Sales & Customer Services at Efficient Market Services, Inc.

Jim Pshick, Vice President
Jim’s 30 year career in the consumer package goods industry provided the foundation for his work at IMC. The majority of Jim’s career was at Masterfoods USA where he served in sales, managing the national grocery channel, and in various brand marketing assignments.  Additionally, Jim led sales efforts for Source Interlink and California Scents where he launched their highly successful brand at checkout.  Jim manages several of IMC’s manufacturer and retailer client teams creating strategies and solutions designed to deliver increased results through enhanced in-store merchandising. 

Renzo Navarrete, Director of Design
Renzo is a CAD (computer aided design) expert and previously worked for Cannon Equipment in their fixture design department.  Renzo’s extensive experience and expertise allows him to create breakthrough merchandising solutions throughout any retail store.  His creative and efficient designs result in increased sales while remaining both functional and cost effective.

View an example of a CAD drawing of the display above.